The speaker who presents educational content will
often prepare a speech by writing an outline of topics. The topics will begin
with an introduction, key points of description, and a conclusion summarizing
the content. The following is an itemized sequence of topics that make an easy
transition in presenting the marketing plan. Students should understand his or
her research, and present the information to the best of their ability. The
following information will assist the speaker in offering valuable information
for others to learn.
Introduction
An introduction of the speaker, and the
topic, will be the first item on the form. When the speaker presents, he or she
should introduce him or herself to the audience, and offer a brief history of
experience and work within this topic. The personal background helps the audience
understand the credentials of the speaker and allows the public attending the
lecture to accept the information openly. With this, the speaker makes the
audience feel at ease, and creates interest in the topic.
Components
of a Marketing Plan
The components of a complex
and diverse marketing plan include targeting market, marketing objectives, needs,
location, services, scheduling, and marketing budget for price point. The components to discuss with the audience are as
follows:
1. Target Market (demographics of city and
diverse clientele)
2. Target Market Needs (market and economic restrictions)
3. Geographic Focus (location of business
and clientele)
4. Service Offering (Products and
services)
5. Marketing Tools (office, client, labor,
advertising)
6. Marketing Calendar (schedule of
marketing periods)
7. Pricing Strategy (How to price
merchandise and services)
MARKETING
TOOLS – FOCUS
The focus has been on new
tools, without thoughts of the original methods that impelled marketing in the
past. Advertising has matured and current tools make it effortless to broadcast
communications worldwide. Instead of companies receiving junk mail, the public
receives spam. Corporations should be responsive to the original method of
marketing to establish a solid base in branding the business. The following
topics are still successful methods in marketing.
Marketing Through Word of Mouth
A.
Friends,
Neighbors, Family, Associates
B.
Architectural/Design
Firms, Determined Industry
C.
Construction
Companies
D.
Tradesman
(Carpenters, Electricians, Plumbers, etc.)
E.
Vendors/Suppliers
(Tile; Window Treatments; Hard Goods, etc.)
F.
Trade
Organizations, Industry Affiliated
G.
Customer
Referrals, New and Previous
The following are uncomfortable methods
for most companies, but the process creates a relationship with the potential
client, whereas a uniform introduction or e-mail is too informal. Connecting with
companies is the key to this market strategy.
Face-To-Face Interaction
H.
Solicitation
techniques
I.
Referral
Introductions
J.
Industry
Trade Shows
This set of social media is popular for
new industries because the company can reach a higher amount of clients with
one posting on the site. One should remember to make a contact one-on-one as soon as possible.
Electronic Interaction
K.
Website
Telemarketing, Blogs, Webinars
L.
FACEBOOK,
Google, Twitter, etc.
With a larger expense, the following
can create a following, but advertising should vary as the repetitive
advertisement can be overlooked by viewers.
Advertising
M.
Television
and Radio
N.
Magazine/Newspaper/Yellow
Pages
O.
Direct
Mail
P.
Electronic
Banners/Ads/Apps
Closing Comments
1.
Appreciations
2.
Questions
and Answers
The closing summary is the overview of
the information within the lecture. To
repeat something, especially to clarify what has already been explained, will spark the
audience into asking questions about a topic that was unclear to audience
members. The material and format in this outline helps the speaker convey the
information in the delivery of a well-organized lecture. This allows the
speaker to stay on task and complete the talk without leaving anything out of
the presentation.
No comments:
Post a Comment