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Wednesday, August 22, 2012

Poetry Introduction













Here are six examples of classic poem styles

Haiku

The rough barked trees
Full of rich vibrant colors
Spring has come around

Tanka


The Derek Jayden
Epic master of his craft
Ties his shoe laces
Mind set on the finish line
Eight Hundred meter begins

Lyric

There once was a big fat lady
Who worked in the Navy
Her weight made her not want to date
Do to the weight, she had to wait
And over that time of wait,
She had lost some weight
Then she had several dates
And of those dates,
One determines her fate

Limerick

There was a dog named Susie
She was feeling a little woozy
She felt so sick
Because she ate a stick
Poor little old Susie

Free Verse


The rain comes
On the silent streets
It hits the ground
All over the city
On top of roof tops
The rain continues to splash.

Sonnet

Out of the Earth, a bud of life
Deep purple, small and delicate
Free from captivity and strife
Young buds rising intimate
Sweet morning breeze, it smells so great
So red the rose, so red and bright
A figment of beauty to grow and separate
Hypnotizing like a flash of light.
To grow for awhile, only to go away
For always in my heart
To think they won’t stay
They start to fall apart.
The death of the rose
Brings the birth of the crows.

Wednesday, August 15, 2012

A Presentation Series: Revisiting the Marketing Plan

The speaker who presents educational content will often prepare a speech by writing an outline of topics. The topics will begin with an introduction, key points of description, and a conclusion summarizing the content. The following is an itemized sequence of topics that make an easy transition in presenting the marketing plan. Students should understand his or her research, and present the information to the best of their ability. The following information will assist the speaker in offering valuable information for others to learn.
Introduction

An introduction of the speaker, and the topic, will be the first item on the form. When the speaker presents, he or she should introduce him or herself to the audience, and offer a brief history of experience and work within this topic. The personal background helps the audience understand the credentials of the speaker and allows the public attending the lecture to accept the information openly. With this, the speaker makes the audience feel at ease, and creates interest in the topic.

Components of a Marketing Plan


The components of a complex and diverse marketing plan include targeting market, marketing objectives, needs, location, services, scheduling, and marketing budget for price point. The components to discuss with the audience are as follows:

1.  Target Market (demographics of city and diverse clientele)

2.  Target Market Needs (market  and economic restrictions)

3.  Geographic Focus (location of business and clientele)

4.  Service Offering (Products and services)

5.  Marketing Tools (office, client, labor, advertising)

6.  Marketing Calendar (schedule of marketing periods)

7.  Pricing Strategy (How to price merchandise and services)



MARKETING TOOLS – FOCUS


The focus has been on new tools, without thoughts of the original methods that impelled marketing in the past. Advertising has matured and current tools make it effortless to broadcast communications worldwide. Instead of companies receiving junk mail, the public receives spam. Corporations should be responsive to the original method of marketing to establish a solid base in branding the business. The following topics are still successful methods in marketing.


Marketing Through Word of Mouth


A.        Friends, Neighbors, Family, Associates

B.        Architectural/Design Firms, Determined Industry

C.       Construction Companies

D.       Tradesman (Carpenters, Electricians, Plumbers, etc.)

E.        Vendors/Suppliers (Tile; Window Treatments; Hard Goods, etc.)

F.        Trade Organizations, Industry Affiliated

G.       Customer Referrals, New and Previous


The following are uncomfortable methods for most companies, but the process creates a relationship with the potential client, whereas a uniform introduction or e-mail is too informal. Connecting with companies is the key to this market strategy.


Face-To-Face Interaction


H.       Solicitation techniques

I.          Referral Introductions

J.        Industry Trade Shows


This set of social media is popular for new industries because the company can reach a higher amount of clients with one posting on the site. One should remember to make a contact one-on-one as soon as possible.
 

Electronic Interaction


K.        Website Telemarketing, Blogs, Webinars

L.        FACEBOOK, Google, Twitter, etc.

    
With a larger expense, the following can create a following, but advertising should vary as the repetitive advertisement can be overlooked by viewers.


Advertising


M.       Television and Radio

N.       Magazine/Newspaper/Yellow Pages

O.       Direct Mail

P.        Electronic Banners/Ads/Apps


Closing Comments


1.        Appreciations

2.        Questions and Answers


The closing summary is the overview of the information within the lecture. To repeat something, especially to clarify what has already been explained, will spark the audience into asking questions about a topic that was unclear to audience members. The material and format in this outline helps the speaker convey the information in the delivery of a well-organized lecture. This allows the speaker to stay on task and complete the talk without leaving anything out of the presentation.

Tuesday, August 14, 2012

A Presentation Series: The Financial Plan

The speaker that presents educational content will often prepare a speech by writing an outline of topics. The topics will begin with an introduction, key points of description, and a conclusion summarizing the content. The following is an itemized sequence of topics that make an easy transition in presenting the financial plan. Students should understand his or her research, and present the information to the best of their ability. The following information will assist the speaker in offering valuable information for others to learn.

Introduction
An introduction of the speaker and the topic will be the first item on the form. When the speaker presents, he or she will introduce him or herself to the audience, and offer a brief history of experience and work within this topic. The personal background helps the audience understand the credentials of the speaker and allows the public attending the lecture to accept the information openly. With this, the speaker makes the audience feel at ease, and creates interest in the topic.

Components of a Financial Plan
The components of a balanced financial plan include corporate association, budgeting, accounting, retirement planning and investing, insurance, and future planning. The components to discuss are as follows:

  • The description of the corporate organization
  • The Start-up capital and the source of cash used annually
  • A three-year budget with projections in a balance sheet and profit and loss statement
  • A statement of assumptions with the budget and projections
  • The financial structure and dept repayment (amortization)
  • The capital growth and Reinvestment plans for the future

Focus on the Budget and Projections

Annual financial projections may well be one of the most significant things the company could focus on for the business. The conclusion or projections are thought far less than the process itself, but the strategic forecasting allows one “to take a breather” from challenges of managing the company, evaluate the company’s position, and determine the specific path to pursue.

  1. Revenue:
           a.    Explain sources of revenue the company will obtain
         b.    The generated revenue from each source
         c.    The seasonal factor in revenue, if any
         d.    Explanation of ‘gratis’ or promotional work completed


  1. Cost and Margins
          e.    Explain costs of generating revenue
           f.     Explain costs of labor, material, and overhead
          g.    Explain what the profit margins are in business

  1. Marketing and Advertising Strategies
           h.    Explain a marketing strategy
           i.      Explain any cost in implementing a marketing strategy
           j.      Explain the duration of the marketing strategy
                  i.  Specific Months
                  ii. Annually

  1. Explain Overhead Expenses for business
           k.    Describe and state building costs
           l.      Explain professional fees (contractors)
           m.   Clarify travel and entertainment expenses
           n.    The general and administration costs

Closing comments

The summary is the overview of the information within the lecture. To say something again, especially to clarify what has already been said. This possibly will spark the audience into asking questions about a topic that was unclear to audience members.  The material and format in this outline helps the speaker convey the information in the delivery of a well-organized lecture that allows the speaker to stay on task and complete the talk without leaving anything out of the presentation.

Monday, August 13, 2012

A Client Profile for Interior Designers

Interior designers have one tool valuable to their design, and that tool is the client profile. Each designer creates a profile of his or her client who offers pertinent information that assists the designer in delivering a successful home design. Profiles are different because of the individual client, but the process or steps are the same for each profile. The information of the client is important to be accurate and complete. The best way to start a client profile is to build a template with the names, ages, and occupations of the clients. On the document, the location of the address and city, the phone numbers, and e-mail addresses should show for the ease of contacting the client.

After the designer has established a client profile, he or she should understand five key subjects that allow the design to fit within the homeowner’s needs and wants. These five key subjects are the homeowner’s lifestyle needs, decorative needs, bedroom configuration, living room setup, and dining room accommodations. Learning these key subjects is the designer’s job to find a design plan that meets the requirements of the client. For the success of this plan, the following requirements must be understood and met:

Lifestyle Preference:

The designer will discover if the homeowner would prefer a casual or formal lifestyle. For an interest, the designer will learn what the client enjoys in his or her spare time like a hobby or interest. If entertaining friends is one of their interests, the designer would need to know how many guests the space will need to accommodate. A lifestyle can be expensive, so the designer will establish a budget and how much of the home will the homeowner want to focus on in this project. Starting a project of large proportions, another home member needs to come into mind; the home’s pets. Learning the number of pets and the kind of animal is important at this venture.

Decorative needs:

In this a designer will establish color preferences and what the client like or dislikes for color choices. After learning color choices, deciding on furniture style or design is important. With so many styles like traditional, rustic, modern, or eclectic the designer will need to show photos of each to gain a bearing on the client’s wants. Showing photos is a perfect way to see what the client wants because some homeowners are unaware of style definitions. Another way to learn if there is a preference in themes is to determine if there is a selection of collectibles like nostalgic Logos, sports teams, specific artwork, preferred sculpture, or porcelain dolls. The last decorative item is to determine a fabric preference whether it is linen, cotton, chenille, leather, suede, or a naugahyde.

Bedroom Configurations:

Determining a bedroom layout makes up diverse interests for the homeowner. Here they sleep, watch television, read books, or work. When the designer learns the homeowner likes to read in bed, he or she will recommend lighting options for the homeowner. The designer introduces seating selections to accommodate whether the reading is in bed or in the comfort of a chair. Another reason for a seat is for the purpose of entertainment like television, or listening to music, or working at a writing desk. A piece of furniture can fit in the bedroom if the designer follows the rules of scale. A writing desk, a drafting station, sewing machines, or tables are specialty items that suggest mood or ambiance. The last item is storage needs and how or where this will be in effect.

Living area setup:

This point shows where family and friends would meet or how the homeowner can use the space daily. If the home entertains musically, the designer will determine space for portable instruments or the dimensions of a piano. A television is also a piece of entertainment with the option of connecting video components and electronic video games. There is a good transition from games to the function of conversations. After a time, communication takes over, and the guests will need a place to sit and talk. The designer will determine if this space is ideal for displaying art. The artwork and entertainment creates an atmosphere, and the designer will determine what types of ambiance the homeowner wants to express.

Dining room Accommodations:

The designer should determine if the homeowner likes to host or entertain guests. If the homeowner does wish to entertain regularly, the designer will ask and clarify how many dinner guests will the homeowner invite on average. The designer will ascertain if the homeowner prefers formal or informal engagements or whether they are intimate or in a group setting. Another factor would be the type of meals the homeowner serves for dinner. Types of dinner could involve sit down affairs, buffets, or casual gatherings. Last, the designer will offer options for family or business get-togethers.

The design plan will stem from the answers obtained by this client profile. The designer will offer a professional summary prepared and presented to the homeowner, This summary is an explanation of how the designer will meet the client’s needs. The summary will have essential knowledge in space planning, circulation or traffic patterns, organization or storage tactics, and future growth in the family.

A client profile allows the designer to present a sample board of the plan and the schedule on how the work will proceed. Designer’s offering a client profile summary of work completed, the presentation board should show a border around the perimeter of the presentation board, and the writing should be clear and precise. If the designer is working with an assistant or design partner, the names, and contact information should be on display attached to the reverse side of the board.

Tuesday, August 7, 2012

The Flying Vocabulary

It was a magnificent starry night; the spill was agitated and uneven. Suddenly something hurdled out of the water, something significant. And that something was a splendid assembly of airborne Amphibia.

Landing on the mossy ledge of a craggy, the range of small web-footed water animals bound to their favored niche to sing the melodious cry for dinner. The evening was teaming with the noise of the unsuspecting bugs oblivious in the moon lit sky.

With the idiom of a whip, the flying insects were vanishing with every swipe of the spongy cord. A slurp, gulp, and croak could be heard throughout the night. Shortly, the noise began tapering as the band of green and speckled amphibians grew satisfied with bursting delight.

A growing sound came from the heavens as a squeak of sightless hunters flapped by in sporadic patterns listening for aerial quarry. The churning breeze made the sweltering evening tolerable as the darting shadows and its dizzying dance, reduced the remaining winged-morsels. The craving radio-waved flying mammals sped off for other indulgencies.

With an immense silhouette, another slow passing hollow shriek rang out in the night causing the bulbous eyed jumpers to cower deeper within the recess. The strident silence appeared as a back-churning flurry ended with a weighty settling above in the canopy.

A gradual loom of slithering resonance crushed through the evergreens. The weighty cushions of a quadruplet legged mass slowly waddle around the brook. An intermittent flip of a pronged mop jutted in and out of the scaly maw. Tasting the moist air, the brute peered to identify its surroundings before resting on its underside by the fresh torrent. 

A crackling din above caused the scores of perceptive bystanders to glance upward, only to view the turning of a blackened horned gloominess. Silence ensued and fashioned repose and sleep became imminent.

A distinguished encounter clicked near as a moving strength parted the saplings. Wooly branches descended toward the rivulet. The colossal head lapped measures of liquid and clumped its stalwart limbs. With a twitch from behind the beast launched over the gully and discovered fresh clover to consume quietly in the luminosity.

A tall and furry lobed lump hopped quickly past, startling the local inhabitants. With a shift and a spring the bulge stopped briefly surveying its retreat with a rapid sniff. A scratched movement above soaked terror in an immobile unity. With a swooshing of powerful strength, a blinding shade blazed by with a fleeing grunt.
The Elk shifted and bolted over the bushes, the frogs croaked and dove into the water, bats flew off in every direction, and finally the hare stood on its hind quarters before bouncing off into the shrubs. The horned owl glided away with its prey content with its choice as a new day approached.

Patrick Tremblay